ap design
Thoughtful design that connects cultures, people, and ideas.
Led by Aimi Phipat — a bilingual UX/UI designer with experience across fashion, wellness, and digital communication.
She combines aesthetic sensibility with strategic thinking to craft clear, human-centered experiences that feel both intuitive and emotionally engaging.
Her work focuses on bridging cultures through design that is timeless, meaningful, and built with empathy.
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​Value
We focus on emotion, an inseparable part of human behavior.
People take action when their feelings are moved.
For example, for someone driven by self-improvement, imagining themselves getting stronger in a fitness environment sparks motivation and leads to action.
In the same way, we design experiences that connect with emotion and inspire action.
Our goal is to create designs that not only look beautiful but also feel meaningful and human.
01
Emotion
Design that begins with feeling — understanding what moves people at their core.
02
Momentum
Turning emotion into action through intuitive and purposeful experiences.
03
Harmony
Creating balance between people, cultures, and ideas through thoughtful design.