Website Redesign & Rebrand for Phavian Music Studio

Project Overview
Redesigned Phavian Music Studio’s website to support their transition from one-to-one lessons to group classes.
The goal was to reflect both professionalism and the warmth of a creative community.

Problem
The old site lacked clarity and emotional appeal, making it hard for parents to understand offerings or feel connected to the studio’s atmosphere.

Research
Gathered insights through client interviews and audience feedback to understand what parents value most; trust, clarity, and a welcoming tone.

Solution
Built a new website from scratch on Squarespace with SEO setup, clear CTAs, and visual storytelling through photos, videos, and student Polaroids.
Collaborated on a new logo and designed flyers and social media templates for brand consistency.

Impact
Post-launch, inquiries increased from a few every two weeks to several every few days.
Parents found it easier to understand lesson types and book online, boosting confidence in the studio’s programs.

Reflection
This project showed me that design builds trust as much as it shapes aesthetics.
By blending UX, branding, and empathy, I helped the studio share its story with confidence and attract new students.